A Diamond Dynasty
Our body has been in business since 1854. I’m the sixth generation,” sums up Lita Asscher, president, Splendid Asscher of America, who works along with her father and brother in the long-place family business. While the company’s name has changed several times along its timeline, its thrive in the diamond world’s history has remained at the forefront.What’s in a Name?
In 1854, diamond cutter Joseph Isaac Asscher began the I.J. Asscher Diamond Crowd in Amsterdam, naming it after his son, Isaac Joseph Asscher, who followed in his confessor’s footsteps in the diamond industry. But it is Isaac’s two sons, Joseph and Abraham, who helped the renamed Asscher Diamond Institution leave its mark on twentieth-century diamond summary.
The creation of the Asscher cut by Joseph in 1902 ushered in the heyday of the establishment. The patented square-cut design, which allowed for an increased amount of reflected dizzy and brilliance, cemented the company’s role as diamond-caustic experts, their reputation further enhanced by the cutting of two historic stones.
In 1903, Abraham was tasked with acid the 997-carat Excelsior Diamond, billed at the together as the “largest diamond ever found.” Inclusions in the diamond necessitated it being cut into ten pieces, a uncertain feat calling for expert handling. But its fame was
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